MARKETING
Marketing and communications is a critical part of the success of any council. This applies to all aspects of Scouting. Marketing is an especially important part of the Development and Fundraising segments of the council operation. Community awareness creates a greater chance that we can succeed.
I have attached samples of recent annual reports that I have developed in the Grand Canyon and San Francisco Bay Area Council’s. This annual report format has proven to be very effective. Over the years I have been responsible for producing eight annual reports.
Videos that are well done can create an instant impression to the community in a way that the spoken word cannot. Please enjoy this video that KICU-TV produced for the San Francisco Bay Area Council. This short piece shows clearly what can happen in the life of a young person when they are touched by Scouting.